Ecowave Staffing

Branding, logo design, website design

Ecowave Staffing is an offshore recruitment service connecting global businesses with remote logistics professionals. The owner asked me to build a brand identity and website that could take a complex offer, spanning staffing, employment and procurement, and turn it into something people could actually follow.

The identity sits between industrial and human: solid enough for logistics, warm enough for the candidates being placed. The bracketed "E" doubles as an icon, echoing the geometric shapes of shipping containers, vessels and girders. For the typeface, I chose Gibson. Its sturdy letterforms nod to the reliability the sector demands, while its softer curves keep the brand approachable to individual recruits rather than just the businesses hiring them.

Photography pairs headline imagery with abstract motifs drawn from mapping, logistics charts and geographical data, built as a modular system that leaves room for motion and animation as the brand grows.

Refining the site copy alongside the identity streamlined the journey for both employers and candidates, and gave the brand a clear, dual-purpose line: "A recruitment partner for the logistics world."

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