SustainableViews brand identity design for Financial Times

SustainableViews

Branding, logo design

SustainableViews is a Financial Times service for financial professionals, built to be the authoritative source of news on sustainability policy and regulation.

I worked closely with the service's editor to shape a look and feel that put that authority front and centre, developing a visual identity that could stand on its own after SustainableViews evolved from a specialist email bulletin within Investors' Chronicle into a standalone product.

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SustainableViews visual identity and logo design