eBay

Campaign design, email and microsite design

Whilst working at digital design agency FEED, I created a range of assets for eBay: banner adverts, email newsletters and campaigns, plus microsites and social media posts.

The work centred on raising awareness of seasonal promotions and driving traffic back to eBay. I acted as a brand guardian, sat in on campaign pitch meetings, and worked closely with copywriters and developers throughout.

Partway through, eBay rolled out updated brand guidelines that pushed us to rethink our approach. Campaigns became more sophisticated and personalised. It was as interesting to watch unfold as it was useful to learn from.

Looking for campaign or microsite design? Visit the Info page to get in touch.