SenecaBrokers

Branding, logo design, website design

A firm that had built its name mainly around mortgage broking asked me to help them reposition as a broker for the wider market.

I proposed a rebrand inspired by Seneca, the Roman philosopher who spoke on behalf of the people to the Senate. It's a metaphor that fit neatly, since clients want an expert negotiating on their behalf too.

The logo reflects that relationship: an interconnected mark linking client and broker, rather than a badge for one side alone. Alongside the rebrand, I designed a new website and stationery to carry the identity through the business.

Considering a rebrand of your own? Visit the Info page to get in touch.